Another Snus Factory AB (LOOP) is sold to KT&G and Altria

We hereby announce that Another Snus Factory AB, with its well-known brand LOOP, has been sold to the international groups KT&G (South Korea) and Altria (USA). Both companies are among the world’s largest players in the nicotine category, creating strong conditions for LOOP’s continued international expansion.

The Orvelin Group co-founded Another Snus Factory in 2019 and has been the main owner since its inception.

We are proud of the journey the company has made and look forward to following its continued success under new ownership.